![]() ![]() The first letter - "C" - was twisted into a spiral. They used a stylized font with lots of curls. Frank Robinson worked on it and immortalized his handwriting on the labels of the famous soft drink.Īt the turn of the millennium, designers decided to experiment. In 1887, a calligraphic version of the logo appeared. Its emblem looked standard: a strict black-and-white inscription "Coca-Cola." with serifs. In the first year after the launch of production, the brand had no individual style. The main manufacturer produces a concentrate using a secret formula and then sells it to bottlers. Currently, the recipe for carbonated water is a trade secret. It is a soft drink that originally contained cocaine and caffeine and was distributed in pharmacies as a medicine. The trademark he proposed is still in use today, and time has not affected either the font or the proportions.Ĭoca-Cola is the flagship brand of The Coca-Cola Company, an American corporation. Having mastered the art of beautiful writing, Robinson wrote the words Coca-Cola in neat, curly letters. John Pemberton entrusted him with branding issues. On all logos of the company, there is the inscription "Coca-Cola." This name was invented by accountant Frank Robinson, taking as a basis the main ingredients of the original product: coca bush leaves and kola nuts. He launched mass production of the drink, making it world famous. However, the founder of The Coca-Cola Company was businessman Asa Griggs Candler, who bought the rights to the trademark in 1888. It is believed that the first recipe belongs to optometrist and pharmacist John Stitt Pemberton. It consists of bold Gothic font, a yellow inscription “The best beer,” a crown on top and two griffins (legendary creatures with the body, tail and hind legs of a lion, the head and wings of an eagle, and the claws of eagle-like front legs).Ĭoca-Cola is a soft drink brand that originated in 1886. The Corona Extra logo is modern and premium but still retains the Corona heritage. But the brand rating dropped significantly with the onset of the COVID-19 pandemic because of the association with Coronaviruses. It was the best-selling imported liquor in the United States for a long time. It produces a light lager based on yeast, hops, corn, and barley malt. It has a centered design, clear lines, and a contrast of vibrant colors.Ĭorona Extra is a beer brand owned by the Mexican brewery Grupo Modelo. The Corona brand logo is very clean, simple, and iconic. Enjoy responsibly.Corona’s brand strategy revolves around the idea of a “beach state of mind.” No other brand of beer better reflects the idea of relaxing in an exotic paradise and the philosophy of a carefree life. The golden color, the slightly refreshing taste and the iconic hand-painted bottle, topped with a freshly squeezed lime.ĭon’t drink and drive. This beer has existed since 1925 and has carried this logo since.īorn in Mexico and raised on the beach, Corona is the perfect complement to the simple pleasures of life. The Beer, which we also love to drink on its own, in micheladasor with a lemon wedge, is called so simply because of its logo: a crown -corona in Spanish. The virus currently plaguing the population, Covid-19 coronavirus, is so called because it is surrounded by a crown-shaped protein capsule. Corona is also a person’s name, worn by 230 000 people around the world: 150 000 in Mexico, 33 000 in the United States, 12 000 in Italy, 10 000 in Venezuela, 3 500 in the Philippines, 3 000 in Spain and 670 in France. We well know why, and that is that they both carry the name “corona”. Discover them here.Ĭorona, the Mexican beer, was found in the eye of the storm at the onset of the coronavirus. In modern times, it has taken on another meaning. ![]() LinkedIn “ Corona“, the first thing that always came to mind was beer. ![]()
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